11+ Marketing Management Pictures. Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value'. Most people tend to confuse it with.
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Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. What is marketing management, marketing management definition, marketing management process, functions of marketing management. Marketing management contains five modules namely marketing concepts and challenges; Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value'.